Last week I attended the fabulous launch of Dior.com’s new e-commerce website! Never before available (unless ordered through a third-party) Dior’s newly launched beauty section features online shopping.
The site offers the most complete Dior beauty experience featuring the entire collection of products all in one place, as well as online exclusives and product previews.
The new Dior.com also features beauty advice, broken down by category–everything from perfume, to finding a shade of foundation to match your skin! Once you pick your products, how-to videos offer application tips.
In addition to beauty advice and easy one-stop shopping, Dior.com now features history of the brand, and information of Christian Dior, himself, as well as current developments in new products, technology and exclusive backstage content. Customers can experience iconic products through new interactive features like the Miss Dior Cherie Pop Up Book and a look at couture dresses that inspired the latest lipstick shades in the collection!
Speaking of couture, each gift order features intricate “plissé” tissue-folding style used in Dior boutiques that was first instituted by Christian Dior.
Customers also have the option to become a “Dior Diva”. As a Dior Diva, you receive exclusive access to shopping rewards redeemable for Dior best sellers, makeup bag must-haves, fragrance favorites and more; complimentary shipping for orders of $50 or more, product previews, the annual Dior Diva Auction offering once in a lifetime opportunities brought to you by Dior and select partners and buzzworthy updates on the world of Dior including makeup artist tips, new product launches, special offers and much more.
I attended the fabulous launch of Dior.com’s site in the basement of the uberfabulous and well-tucked away SL in Chelsea where were treated to complimentary miniature makeovers! My main makeup man for the night, James, made me over using DiorSkin Airflash in 200 all over, dotting Dior SkinFlash in 002 in the corners of my eyes to brighten, and then defined them with 5 Couleurs All-in-one Artistry Palette in 708 Amber Design to brighten up and shimmer my eyes. He brushed DiorSkin Poudre Shimmer all-over face powder in 002 Amber Shimmer (bronzing/highlighting) on my forehead, cheekbones, chin and nose and 001 Rose Shimmer on my cheeks. James finished by patting Rouge Dior Rouge Blossom into my lips and topping my lashes with a coat of DiorShow Blackout Mascara in Kohl Black.
Check out what’s new at Dior.com and get pretty!