Burt’s Bees Celebrates Earth Day!
This April, Burt’s Bees celebrates 40 years of Earth Day with a nod to none other than their namesake and co-founder, Burt Shavitz. Burt is no newcomer to the green arena: The beard and spirit behind the earth-friendly company participated in the first Earth Day celebration four decades ago and has lived lightly on the planet ever since. Burt has brought his love and respect for the natural world into the everyday practices of Burt’s Bees for 25 years, and now he’s encouraging New York locals to “Find Their Burt” by discovering the earth-friendly potential we all share.
On April 22nd, 2010, Burt look-alikes will take to the streets of New York, handing out samples and urging folks to be as eco-friendly as Burt in honor of the 40th anniversary of Earth Day. Passing out free “Burt” beards and hats, the Burt look-alikes will help transform the crowds into “Burts” themselves.
Burt’s Bees will also be offering people-powered natural smoothies at a “Bike Blender”, where visitors can stop by and enjoy a smoothie featuring natural ingredients like milk, honey, pomegranate, and cranberry (some of the same natural ingredients you’ll find in Burt’s Bees products). The pedaling action actually powers the
blender, creating a wholesome natural treat with clean energy.
At FindYourBurt.com, guests are invited into Burt’s world and asked to discover for themselves pieces of Burt’s simple, nature‐loving persona and practices through an augmented reality experience. An uploaded picture or webcam view of yourself is transformed or “Burtified” according to your ecomotives. Whether it’s recycling the newspaper, refilling a water bottle, or using solar power, the Burt possibilities are endless and so are the ways to love the Earth.
You’ll also learn about the ways Burt’s Bees is finding their Burt. Creating natural products for the whole body is a great start, but doing it without sending any waste to Landfill, that’s much better. They’re also reclaiming water that can be used again in their manufacturing process, saving an estimated 750,000 gallons of water per year. A lifestyle of well‐being and sustainability for all is the company’s hope, but they too are on path to the greatest good. It’s a path of learning and being inspired by those who came before, like Burt and those who are leading the way forward, 40 years after the first Earth Day. That’s all of us.
And now you can be a part of Earth Day! Burt’s Bees invites YOU to be part of their very special celebration of the 40th Annual Earth Day:
WHO: Burt’s Bees & a Flock of Burt’s
WHAT: Pedal-Powered Smoothies, Burtification & More!
WHERE: Times Square, Broadway between 42nd &43rd, New York, NY
WHEN: Thursday, April 22, 2010
The Burt’s look-a-likes will be out all day, but the Bike Blenders will be available from 11am-4pm
Burt’s Bees has been offering distinctive earth-friendly, natural personal care products for 25 years. From a beekeeper’s backyard in Maine to the leading edge of natural, Burt’s Bees knows natural body care solutions from head-to-toe. The brand creates products for total skin health that keep The Greater Good top of mind.
Source: Press Release, February 2010, Tractenberg & Co.